Worth a detour, a simple but promising invitation
In 2004, the town of Biot was awarded the "100 Most Beautiful Detours of France" label, a prestigious national tourist recognition!
The Most Beautiful Detours of France are the assurance of finding a rich heritage, a strong artisanal and gastronomic identity, and quality accommodation and welcome!
This illustrious label brings together communes that comply with specific specifications and are subject to periodic evaluation audits.
Plus Beau Détour is therefore a controlled designation that guarantees the visitor that “the diversions” is really worth it!
Produced with the expertise of Michelin, the “100 Plus Beaux Détours de France” guide reveals the diversity of the French tourist offer and highlights all the assets of the town of Biot.
At the end of 1998, on the initiative of Jean Jacques DESCAMPS and the town of Loches, 32 small towns joined forces to form the network of the Most Beautiful Detours of France.
The aim was to provide a coherent tourist offer to discover the diversity of the French territory, particularly outside the most popular areas, where nearly 80% of visitors are concentrated.
Today, the association, with 109 communes, is spread across all the regions of France and in 71 departments!
Although these pretty little towns are obviously diverse in what they have to offer, they have common characteristics that make the network coherent: number of inhabitants between 2,000 and 20,000, interest in both architectural and intangible heritage, liveliness of the town, craft and gastronomic identity, capacity to welcome visitors, development and planning dynamics, general atmosphere of the town and its historic or commercial centre.
In order to expand its action and to allow a record distribution of its guide (published each year in approximately 200,000 copies), the network knows it can count on its partners: Michelin, the Uni-VDL union (leisure vehicles), La Poste and ENEDIS.
As for the logo, representing a chromatic rosette, it was created by Alain CARRIER, one of the most talented poster artists of the 20th century. It had to evoke the notion of a diversion, but also to express a diversity and cheerfulness contrasting with the monotony and coldness of the main roads!
Through this strong symbol, the artist suggests and symbolises
– The privileged environment through the colour palette and the evocation of the flower,
– The quality of the offer, generally distinguished by stars, which we find symbolised here,
– The festivities and colourful events recalled by the bursting of a multicoloured spray, a real firework display,
– Dynamism, with the impression of movement suggested by this star in the form of a helix, which we can guess is mobile,
– The architectural and artistic heritage symbolised by this rose window with its full stained glass lines.
More than ever, let’s travel and rediscover France and its Most Beautiful Detours! https://www.plusbeauxdetours.com/
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Many artists' studios are active in the historic centre of Biot and the surrounding area.
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